Longham Technology’s 2025 review looks back on a year of campaign growth, ecosystem building and continued investment in how Chinese brands reach global audiences.
At the beginning of 2026, Longham Technology received official confirmation that it had become one of Kickstarter’s first Premier Partners. The recognition followed a year of campaign growth, ecosystem building and continued investment in how Chinese brands reach global audiences.
Campaigns That Reflected the Market
In 2025, Longham managed more than 70 overseas crowdfunding campaigns, including over 10 that exceeded US$1 million. The portfolio covered 3D printing, AI hardware, smart wearables, smart home products and outdoor tools, with average campaign GMV above US$800,000.
The year’s flagship results included Snapmaker U1, which raised US$20.61 million to lead Kickstarter’s 3D-printer category; INMO AIR3, an AI+AR glasses campaign that raised US$1.32 million; ORICO CyberData, which extended Longham’s NAS experience from mass-market storage to professional AI storage; and Baseus Security X1 Pro, an AI dual-tracking security camera backed by 2,816 supporters.
Beyond individual launches, 2025 showed a clear shift in what international backers value: practical AI, meaningful product differentiation, reliable privacy and performance, and compelling use cases rather than technology for its own sake.
Creating Places for the Industry to Learn
Longham also expanded its industry programming through the Wave Makers series, crowdfunding masterclasses and a Japan-Korea-Taiwan market event held with Hugo Cross-Border. The latter brought together GREEN FUNDING, wadiz, flyingV and Google representatives in Shenzhen to discuss platform rules, consumer preferences and practical routes into Asian crowdfunding markets.
The company and InnoStudio received recognition at the 2025 Brand Planet Awards, including honours for global brand services and brand experience. In parallel, InnoStudio continued to create local, in-person touchpoints for Chinese brands in the United States.
The opening of INNO100 in Shenzhen added a new model: an overseas crowdfunding launch paired with a domestic first retail appearance.
Building Momentum in 2026
In 2026, Longham will continue to combine campaign strategy, local market experience and physical retail activation to help Chinese innovation brands move from product launch to long-term global brand building.
